Static Site Generation Explained with the Next.js Pages Router

SSG

Static Site Generation Explained with the Next.js Pages Router

May 18, 20266 min readRipplica Labs

Understand how local blog data becomes pre-rendered HTML during the build step.

What SSG means in practice

Static Site Generation means your page HTML is created ahead of time during the build, not on every user request. For a blog, that usually means your content can be read from local files or a data source while the project is being built.

In the Pages Router, `getStaticProps` is the key hook. It lets Next.js collect the data for a page during `next build` and then package that data into the output for deployment.

Why blogs are a strong fit

Blogs usually do not need fresh server data on every page request. That makes them ideal for pre-rendering because the content changes less frequently than the number of times readers open the page.

The result is fast delivery, predictable deployment output, and a simpler hosting model because the final site can often be served as static assets.